Dish TV India Limited, forays into the digital video content segment and announces the launch of its new OTT app ‘Watcho’. Dish TV’s new venture is a testimony to the company’s strategic intent of becoming a complete digital entertainment provider alongside its DTH service. Watcho app aims to offer engaging and differentiated content catering to young audiences across the country and not just Urban India. The new platform brings in a plethora of new-age content- from original series, short films, on-the-go snackable video content and celebrity collaborations to infotainment videos, making Dish TV the first-ever DTH Company in India to launch a dedicated OTT platform with its own original content.
Watcho marks its entry into this segment with an original comedy show, ‘Vote The Hell’ featuring prominent comedians and their satirical take on the Indian elections. In addition to this, Watcho also offers many other original fiction shows like Mission Breaking News, Chhoriyan, Rakhta Chandana and original influencer shows like Vote The Hell, Look I can Cook, Bikhare hain alfaaz and many more. Watcho makes its debut in the OTT space with over 20 shows with several hours of original engaging content in Hindi, Telugu and Kannada.
Watcho app also offers 1000+ hours of library content including movies and short films. Subscribers can also enjoy their favourite TV shows and popular drama series through live or catch-up TV. This free mobile app is focused on Short format storytelling apt for Digital consumption, with content strategy focused on youth audience across India and not just Urban Millennials. Watcho content cuts across all genres like Drama, Comedy, Thriller, Romance, Food, Fashion and Poetry. As an introductory offer, the existing and new users will have a free subscription to the same.
This App will also provide a creative platform for creators to upload videos showcasing their talent, win rewards and stand a chance to feature in an exclusive original show. Dish TV app is available to download and view on the Web, Play store, App store and has already crossed hundred thousand downloads over the past few days across platforms. In addition to Android and IOS mobiles, Watcho app will be available across all Tablets (iPad and Android tabs) and on https://www.Watcho.com/