BIG MAGIC, poised to be the ultimate comedy destination from Reliance Broadcast Network Limited launched a fresh new look and channel identity. The content as part of the renewed strategic vision will be unpredictable, cutting edge, quirky, contemporary, surprising, differentiated, hilarious and entertaining; targeting families, but predominantly the male audience.
With original content including a high degree of humour, BIG Maagic viewers will enjoy shows in the sitcom, non-fiction space, focused on building iconic characters which are stand out, quirky and funny. The content offered will be platform agnostic with a large play in the digital and mobile medium.
The logo unveiling saw the presence of popular BIG Magic stars namely Kiku Sharda aka Akbar and Delnaaz Irani aka Rani from Akbar Birbal; Saloni Daini, Ami Trivedi, Iqbal Azad, Dharmik Joisar, Sushant Mohindra of the recently launched show Tedi Medi Family; Upasana Singh aka Tarawanti and Gaurav Sharma aka Pappu from Total Nadaniyaan amongst others.
BIG Magic is available across all DTH players as Tata Sky, Airtel, Videocon, DD Free Dish, Dish TV, Reliance Digital TV along with all cable operators as Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.