Within three months of its launch, Zee Punjabi channel has zoomed past several established players to become number 1. Channel launched on 13th January of this year, offering 20+ hours of original programming content every week, which is a first for Punjab. Channel offers a wide variety of shows. Jazbaa Kar Vakhon Da (Making their Vadde Sapne come true) is the tagline , the channel endeavours to be a reflection of the josh and jazba of Punjab and its people that pole vaults them to realize their extraordinary dreams. Zee network recently started Tamil movie Channel Thirai and Kannada Movie channel Zee Picchar.
‘Heer Ranjha’ ( 8:30 pm, Mon-Fri ) narrates the iconic love story followed by a lighthearted comedy ‘Vilayati Bhabhi’ ( ( 9 pm, Mon-Fri ) based on the perpetual Canadian aspirations of Punjabis. “ Tu Patang Mai Dor “ ( 8 pm, Mon-Fri ) is a cross border love story. ‘Khasma nu Khani’ ( 7 pm, Mon-Fri ) and ‘Kamli Ishq Di ( 7:30 pm, Mon-Fri )’ portray Punjabi women protagonists as empowered and confident enough to face the world. Sa Re Ga Ma Pa Punjabi ( 7 pm, Sat-Sun ) and Hasdeyaan De Ghar Vasde ( 8:30 pm, Sat-Sun ) lineup the power packed weekends.
Tata Sky – 1927
Dish TV – 1156
Airtel DTH – 556
DD Free Dish – 72
As per latest trp reports, The weekly Zee Punjabi GRP Ratings (BARC, Week 11, U+R 2+) shows that the channel stands at 179.4 GRPs and went ahead of all other leading Punjabi channels including PTC Network and PITAARA.