Big Junior Star Will Start January 2014 on Big Magic
Parle-G has come as presenting sponsors for BIG Junior Star, a unique property that showcases the best young talent, across the core Hindi markets of Uttar Pradesh, Bihar and Jharkhand. To be aired as a show on BIG MAGIC and amplified across BIG MAGIC Bihar & Jharkhand and radio network 92.7 BIG FM, this talent encouragement platform is targeted at young children between the ages of 8-15 years and has no caveats for the talent that the children wish to showcase. The show will be created into a 40 episode special which will air each Friday, Saturday and Sunday. The campaign kicking off this October will culminate in March 2014. It has been Parle G’s endeavor to encourage curiosity and overall development in children, in fact their recent campaign Roko Mat Toko Mat stands testimony, add to this tier II markets have been earmarked as key markets. On the other hand BIG MAGIC’s property idea of a kids talent hunt not limiting formats of entry, its expansive network and focusing on the tier II markets – the synergies made for an excellent partnership.
This first ever unique children’s talent reality show, will also feature child celebrities promoting the show through special appearances. Radio spots will share special tips for kids’ holistic growth, featuring experts interacting with listeners. An extension of the property also sees the Curious Kid contest, where during the on ground programs kids will be encouraged to ask curious questions and the most curious ones win prizes.
BIG Junior Star will see an extensive multi-images marketing push across the platforms of television, radio, digital, outdoor, on ground — through school and residential welfare association contact programs and road shows. BIG Junior Star will go on air from January, 2014 on BIG MAGIC AND BIG MAGIC BIHAR JHARKHAND