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adidas unveils 'JABULANI' the Official Match Ball of the 2010 FIFA World CupTM
adidas unveils 'JABULANI' the Official Match Ball of the 2010 FIFA World Cup™

adidas unveils ‘JABULANI’, the Official Match Ball of the 2010 FIFA World Cup™

Grip ’n’ Groove profile for football ‘Celebration’ in Africa

December 2009 - adidas and FIFA present the adidas ‘JABULANI’, the Official Match Ball for the 2010 FIFA World Cup™ in South Africa. The Match Ball ‘JABULANI’, which means ‘to celebrate’ in isiZulu, features a South African inspired design and radically new technology.

The newly developed “Grip’n’Groove” profile provides the best players in the world with a ball allowing an exceptionally stable flight and perfect grip under all conditions. Comprising only eight, completely new, thermally bonded 3-D panels, which for the first time are spherically moulded; the ball is perfectly round and even more accurate than ever before. The ball also has a local connect; the latex bladder used in the ball is manufactured in India.

Speaking about the launch, Managing Director, adidas India, Andreas Gellner, “Football is extremely popular with our consumers in India and fans are already looking forward to the 2010 FIFA World Cup. We are extremely excited to kick start our World Cup with the launch of the official Match Ball, adidas JABULANI which is now available at select adidas stores nationwide.”

With the launch of the Match Ball, adidas has kick started the excitement related to the 2010 FIFA World Cup. Giant, 10-feet versions of the ball will be on display for the fans in the coming weeks across prominent locations including malls in Delhi, Mumbai and Kolkata.

The new match ball will be available at select adidas retail stores from December 5, 2009 for Rs. 4,999.

For further information, please contact:

Priyam Chaturvedi / Neha Khungar
Genesis Burson-Marsteller
Mobile: 09999690904 / 09811546200
e-mail: priyam.chaturvedi@bm.com / neha.khungar@bm.com

adidas JABULANI - Official 2010 FIFA World Cup™ Match Ball

The name:

The name, ‘JABULANI’ originates from the Bantu language, isiZulu, one of the eleven official languages of the Republic of South Africa, which is spoken by almost 25% of the population. Literally translated, ‘JABULANI’ means ‘to celebrate’. Football is a passion that unites the world. The name of the new match ball appropriately pays tribute to the passionate football celebration international fans will enjoy in South Africa next summer.

The design:

Eleven different colours are used in the adidas ‘JABULANI’, the eleventh adidas World Cup ball. These 11 colours represent the 11 players in every team, the 11 official languages of South Africa and the 11 South African tribes that make the country one of the most ethnologically diverse countries on the African continent. The colourful design brings together the tremendous diversity of the country in harmonious unity. Four triangle-shaped design elements on a white background lend the ball a unique appearance in African spirit. And like the outer facade of Johannesburg’s Soccer City Stadium, individual design elements also capture the colourfulness of South Africa.

3-D panel shapes:

The Match Ball for the 2010 FIFA World Cup™ features a completely new, ground-breaking technology. Eight 3-D spherically formed EVA and TPU panels are moulded together, harmoniously enveloping the inner carcass. The result is an energetic unit combined with perfect roundness. Following the first tests, players all over the world are enthusiastic and are promising many goals with the new ball.

Michael Ballack: “Fantastic, the ball does exactly what I want it to.”

Petr Cech: "You can feel the energy coming towards you, like a shot.”

Frank Lampard: “A very strong ball, true to hit.”

Kaká: “For me, contact with the ball is all-important, and that’s just great with this ball.”

Grip’n’Groove profile

Aero grooves:

Aero grooves create the clearly visible profile on the ball’s surface. The Grip’n’Groove profile circles round the entire ball in an optimal aerodynamic way. The integrated grooves provide unmatched flight characteristics, making this the most stable and most accurate adidas ball ever. The ground-breaking performance features of the adidas “JABULANI” have been confirmed in comprehensive comparison tests at Loughborough University in England and countless checks in the wind tunnel and the adidas football laboratory in Scheinfeld, Germany.

Grip:

Since the introduction of the “goose bumps” surface for the last European Championship ball, the microtexture of the new ball's outer skin has also been given a visible facelift. The “JABULANI” has a futuristic texture with fantastic grip, giving players full control over the ball under all weather conditions.

adidas always involves world-class athletes in the development and testing of its products. For the adidas “JABULANI”, adidas partners AC Milan, FC Bayern München, the Orlando Pirates and Ajax Cape Town tested the ball in 2008, contributing to improvements in the surface structure and material composition. The involvement of our players will continue to help bring the best football products to market going forward.

In the future, adidas will continue to use innovative technology to extend its world-leading position in football production and thus strengthen its position as the authentic symbol of high-performance sporting goods for professionals and amateurs alike. adidas also intends to unveil more revolutionary innovations in match ball production for future UEFA, FIFA and CAF competitions. The adidas innovation team (ait.) is already working on innovations for the 2014 FIFA World Cup Brazil™.

Quick facts:

Materials / pre-products:

* Thermoplastic polyurethane-elastomer (TPU) TPU 0.3 mm: Manufactured in Taiwan
* Latex bladder: Manufactured in India
* Ethylene vinyl acetate (EVA) EVA 3.5 mm: Manufactured in China
* Isotropic polyester/cotton fabric: Manufactured in China
* Glue: Manufactured in China
* Ink (11 colours): Manufactured in China

All Official Match Balls for the 2010 FIFA World Cup™, CAF, FIFA and UEFA competitions and local leagues have the same weight and the same circumference and are therefore always the same size

The Official Match Ball for the 2010 FIFA World Cup™ is manufactured with a normal weight of 440 g

Requirement for the “FIFA Approved” Standard: 420 – 445 g

The Match Balls for South Africa have a normal circumference of 69 cm

Requirement for the “FIFA Approved” Standard: 68.5 – 69.5 cm

© 2009 Dishtracking.com

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