Mumbai, 4th February, 2010: ET NOW delivers a distinctive alternative through its credible and differentiated content to viewers with interest in stock markets, business and finance.
ET Now will now be available on ‘Channel Number 562’ of Sun Direct DTH. The channel will be available on all its packs including Freedom Kannada, Freedom Tamil, Freedom Telugu, Freedom Malayalam, Shine Pack, Bengali Shine Pack and Oriya Shine Pack.
This development of the association with Sun Direct reiterates the channel’s constant endeavour of maximizing reach. ET Now provides extensive coverage of business news and stock analysis by ‘trading strategies’ and ‘stock calls’ with the ace industry experts, which will not only enrich your knowledge but also help you enhance your portfolio by taking the right trading calls
Commenting on the development, Ms. Neeti Chopra, Brand Director, ET Now said, “Since our launch in June last year, ET NOW has acquired significant audience acceptance. Aligned with our constant effort to increase reach and viewership, ET NOW will capitalize on the high penetration of “Sun Direct DTH” across southern India. We are committed to transforming the demography of the business news broadcasting segment and emerging as a preferred choice for corporate India“
ET NOW will ride on “Sun Direct DTH’s” network, India’s first MPEG 4 technology DTH service provider. This compliments the steady growth in viewership seen by the channel in its key markets, where it is already available through CAS, cable and other DTH operators.
Stay tuned to ‘The Economic Times Advantage’ delivered to your TV sets, only on ET NOW, and ‘power your trade’!
For further information, contact:
Leon de Souza / Ankita Anthony
+ 91 98335 81376 / 99208 47114
timesglobalpr@timesgroup.com
