Radio City’s Love Guru makes Bollywood debut with ‘Dil Kabaddi’
Radio City 91.1FM Exclusive Radio Partner for Studio 18’s latest comic multi-starrer.
Mumbai, December 4, 2008: Radio City 91.1FM’s Love Guru™ the nation’s favourite agony uncle on Indian radio, who just clocked 5 non-stop successful years makes his Bollywood debut this Friday, December 5! Radio Cityzens across India can now catch the warm, compassionate and fun mystery host RJ Love Guru™ host of Radio City 91.1FM’s flagship show Love Guru™ in Studio 18’s latest comic multi-starrer ‘Dil Kabaddi’. The FM brand has joined hands with Studio 18, Executive Producers to ‘Dil Kabaddi’ as Exclusive Radio Partner to this light hearted comedy.
Joining the likes of Rahul Bose, Irfan Khan, Konkona Sen, Soha Ali Khan and Rahul Khanna, RJ Love Guru lends his familiar soothing voice to ‘Dil Kabaddi’ binding the length of the movie as the narrator or ’sutradhar’. As Love Guru™, he helps the two modern day urban couples - Samit (Irfan) and Mita (Soha), Rishi (Rahul Bose) and Simi (Konkona) handle complex, sensitive matters of the heart to solve the never ending quests which their hearts put them through.
Also as part of this Exclusive Radio Partnership, Radio City 91.1FM innovatively captures the theme of ‘Dil Kabaddi’ for Radio Citizens across Mumbai, Delhi, Lucknow, Jaipur, Ahmedabad and Pune. The excitement enfolds with a bevy of ‘Whatte Fun’ contests across shows giving listeners the opportunity to win ‘Dil Kabaddi’ movie tickets and autographed merchandise. Radio City 91.1FM also brings listeners snippets of all the behind-the-scenes action with an all-star access with the entire cast and crew of the movie.
Speaking about the partnership, Mr. Rana Barua, Executive Vice President and National Head - Programming and Marketing, Radio City 91.1FM said, “As a national FM brand with an unwavering focus on the SEC AB listener, we ensure that each of our partnerships delivers value to our listeners. Our association with Studio 18 offers a very compelling proposition in terms of brand-fit – with the theme of the movie and Radio City’s Love Guru™ and this element has been beautifully married into the script of the movie. While this will be particularly exciting for Love Guru™ fans, we are certain that coupled with the power of radio, the slice-of-life ‘Dil Kabaddi’ will strike a chord with urban audiences across the board.”
Commenting on his Bollywood debut RJ Love Guru™ says, “Thanks to Radio City, Love Guru takes a leap from real life to reel life - from radio to the silver screen still being the unseen, unknown friend. In ‘Dil Kabaddi’, I am the confidante who is privy to the secrets of everyone’s lives, secrets which they confide in me with. I needle them on their wayward ways to put their lives back on track. It was a great experience voicing for the movie which is an out-an-out witty flick, which examines human relationships falling to temptations to realize that nothing is better than sticking on with ‘the love of your life’ rather than play ‘kabaddi’ with the heart.”
Radio City’s award-winning flagship show Love Guru™ just completed 5 glorious years in November this year. Radio City 91.1FM’s Love Guru™ remains the nation’s definitive, one-stop show on relationships providing counsel, companionship and comfort accompanied with the choicest Hindi melodies. Hosted with the utmost sensitivity by a warm, compassionate and fun mystery host RJ Love Guru™, the show airs simultaneously in 16 cities uniting the nation with a single chord. In 2007, RJ Love Guru™ bagged the coveted Promax ‘RJ of the Year’ (Hindi) Award at the India Radio Forum.
A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners across markets. Aggressively looking at spreading the Radio City experience across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.
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