Talwalkars launches the Kiloburner weight loss brand

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Talwalkars Better Value Fitness Ltd., the largest health club chain in India with a presence in more than 50 cities, has announced the launch of its new weight loss brand – Kiloburner. This comes on the back of the brand just announcing its 100th health club and also the launch of its value gym brand Talwalkars Hi Fi.

The brand ‘Talwalkars’ has been in an aggressive expansion mode since its IPO in May 2010. In fiscal 2010-11, 36 new health clubs have come up across the country. Over the past year, cities as diverse and spread out as Bareilly, Belgaum, Bhubhaneshwar, Bilaspur, Ghaziabad, Kota, Madurai, Rajkot, Rajahmundry, Trichy, Trivanduram etc have been covered.

Kiloburner is a scientific weight loss programme wherein a consulting team of experts assesses your physical condition taking into account your habits, preferences and lifestyle; and chalks out a special diet-n-exercise plan for you while constantly monitoring your progress. It's the most safe and sensible way to get trim, and in just 3 months! There are various weight loss and weight management programmes under the Kiloburner brand suiting any duration and kilo loss as per the consumer’s requirement.

“Over the years, the expertise that we have gained in studying the health and fitness industry trends is the need and motivation for weight loss amongst most our members. Today, we have a differentiated brand offering and will continue to offer branded value products for our existing and prospective members”, says Mr. Prashant Talwalkar, Managing Director and CEO, Talwalkars Better Value Fitness Ltd.

Health conscious consumers who are looking to create a positive change in their lives can send a SMS with FIT to 575758 or register on Guests cannot see links in the messages. Please register to forum by clicking here to see links. for more details today!

Speaking on this marketing initiative, Mr. Nitin Shakdher, Vice-President, (Marketing) at Talwalkars Better Value Fitness Ltd. says “Our brand marketing strategy is to continue to offer value added branded services in all domains of health and fitness. If you look at weight loss as a category, it offers immense potential as well as enough room for a differentiated weight loss product.”

With this initiative, Talwalkars has taken the lead to gain superior market share in the burgeoning weight loss market in India. Kiloburner will be actively promoted through a series of brand tv commercials, digital media, social media, mobile and sms marketing, and even on ground activation.

[d2hmks View Profile Find User's Posts Find User's Threads PM User E-Mail User]

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