STAR Plus launches Yeh Rishta Kya Kehlata Hai, premieres 12 January 9.30 pm
STAR Plus launches Yeh Rishta Kya Kehlata Hai, premieres 12 January 9.30 pm
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Shaadi Se Shuru Hogi Ek Prem Kahani Dabur Vatika Hair Oil presents " YEH RISHTA KYA KEHLATA HAI " Premieres on January 12, Mon-Fri at 9.30 pm on STAR Plus.
Mumbai, January 6, 2009:- After capturing the viewers’ attention with the extraordinary telly-drama Sapana Baabul Ka…Bidaai, the No 1 Hindi General Entertainment Channel in India, STAR Plus extends its fiction line-up on the prime-time with Dabur Vatika Hair Oil’s Yeh Rishta Kya Kehlata Hai. Produced by Rajan Shahi’s Director’s Kut Production, Yeh Rishta Kya Kehlata Hai is a story of love finding its way after an arranged marriage and how two people bond and blossom together after entering into sacred ties of matrimony. Yeh Rishta Kya Kehlata Hai - the show presented by STAR Plus premiers on January 12 at 9.30 pm, will act as a balm to present day breakdowns in relationships.
Intertwined with Indian culture, tradition, ethics and simplicity, the story resonates with STAR Plus’s ideology of building family values in a society that is witnessing rapid breakdowns in its cultural fabric. Recognizing the increasingly fragile nature of relationships in contemporary India, the show seeks to create a milieu of understanding, communication and love between a couple who were virtually strangers before they tie the knot. In its own simple way, Yeh Rishta Kya Kya Kehlata Hai seeks to re-establish traditional marital ties to strengthen the fabric of Indian society.
Commenting on this show, Senior Creative Director, Vivek Bahl, said, “Yeh Rishta Kya Kehlata Hai seeks to build the concept of love within the traditional setting of an arranged marriage. It creates a quintessential contrast to the world around us where marriages, once considered sacrosanct in our society, are losing their sanctity and turning into relationships of convenience. STAR Plus is the epitome of a family channel upholding the tenets of a values-based society and is reflected in Akshara’s trials, tribulations and evolution from a young girl to a responsible member of a family in the show.”
The story revolves around Akshara a shy, demure, obedient daughter who has been brought up like a princess in a traditional Marwari family. She has a very protective upbringing and has only experienced relationships that emanate love and protection. She is yet to discover a life beyond her over-protective mother or her disciplinarian father or her witty and loving grandmother.
Soon comes the desired moment of marriage for Akshara and she experiences emotions beyond those that she is familiar with. Marriage catapults her into a plethora of new relationships, new emotions and a whole new environment. But most importantly, she discovers a unique relationship called LOVE, which eventually helps her stride through all trials and tribulations. The story is her journey from being the ideal daughter to a person striving hard to understand her new situation to ultimately move towards falling in love with her husband. – Dabur Vatika Hair Oil Yeh Rishta Kya Kehlata Hai is a saga of an adolescent heart transforming into a mature one with desires and hopes that are in tune with her new life.
While Hina Khan as Akshara will take the viewers through her journey of maturing from a naïve 21 year old to a responsible and mature woman, veterans like Vinita Malik, Sanjeev Seth, Lata Sabharwal and Amardeep Jha will engage them with their entertaining and effortless acting.
To be a part of Akshara’s life and love, tune into Dabur Vatika Hair Oil presents Yeh Rishta Kya Kehlata Hai, premiering 12 January, Mon-Fri at 9.30 pm, only on STAR Plus.
Yeh Rishta Kya Kehlata Hai - Character sketches
The Maheshwari Family
Akshara (Age- 19) played by Hina Khan
Akshara is a simple and sweet girl who has been brought up in a traditional Marwari family. She is the only daughter in the family in three generations; and therefore, she is adored and pampered by everyone. Nonetheless, the rules and regulations for her are the same as they are for others. She knows her limits and has never disobeyed rules. She is not a chirpy girl, yet has a lively nature that comes across through her expressive eyes and her attitude of accepting life just the way it is.
Daadi (Age- 65+) played by Vineeta Malik
Daadiji, the mother of the Maheshwari clan, has unquestionably accepted her place in the house after the death of her husband. She recognizes that though her sons respect her and give her importance, she should not interfere in their decisions. She allows Rajshri to take over the mantle of being the lady of the house and only guides her when necessary.
Over the years, she has also developed a sense of humour and a keen sense of seeing things with a different perspective. She adores her granddaughter and in her company, Akshara finds unconditional love and acceptance. She is Akshara’s guide and friend.
FATHER: Vishambhar Nath (Age – 45+) played by Sanjeev Seth
Authoritative and dominating, this patriarch of the Mahehswari household is the bearer of family torch. He comes across as a strict disciplinarian, a believer and a staunch follower of traditions. He is very firm with his son Shaurya but is lenient with his daughter Akshara. Though he adores her and never talks to her in a raised voice, he has made it very clear that the girls/women of the household have to live within the strict rules laid down by society and no exceptions will be entertained. Behind his authoritative aura, he is also affectionate and emotional. He cloaks his vulnerability by being the responsible man who cannot afford to go wrong being the eldest son of the family.
MOTHER: Rajshri (Age – 45) played by Lataa Saberwal
Rajshri is the lady of the house. Being the eldest bahu, she shoulders many responsibilities, of which keeping the family together is her primary focus. She is affectionate, strict with Akshara but at the same time pampers Anshuman (her devraani’s son). She is an attractive woman and her simplicity makes her even more attractive. She gets hyper easily and can cry or laugh with spectacular ease. She can’t deal with tension. She never negates or confronts her husband publicly and guards his image fiercely. She is the only person who understands that behind his stern façade is a vulnerable man who has to play many roles to protect his family.
Omkar Nath (Age – 47) played by Manu Malik
Vishambhar Nath’s younger brother, Omkar Nath is a nice man. Fondly known as Omi Chacha by the kids of the house, he admits that it’s only sheer chance that he was born in a Marwari family because he is not cut out for business. He has a sensitive heart which he guards fiercely and does not reveal his vulnerability to others. He instead hides it with his wry sense of humuor. It’s only his wife who knows that he is a very sensitive man with an unique perspective on life. Yet, she falls short of understanding him completely as he does not conform to any preconceived image. He believes in God but not in the rituals. He is an amiable person but difficult to understand. Hence, the family has accepted him as he is without even trying to probe into his heart.
Sunaina (Age - 42) played by Neelima Tadepalli
Sunaina is the pretty and sociable wife of Omkar Nath. An affectionate woman, she displays great understanding and sensitivity. She is loved by all and has never questioned the authority of Rajshri. Even though she has practically raised Akshara, she never claims any right over her. With her understanding of finer nuances of relationships and her caring attitude, she has earned everyone’s respect. However, she feels that something is amiss in her relationship with her husband. Even though they are apparently happy, they lack togetherness. Sunaina Chachi is characterized by a sweet smile on her lips and a streak of sadness in her eyes.
Varsha (Age - 19) played by Pooja Joshi
Varsha is Akshara's best friend, and is as lively and innocent like her. They share every girlie secret, their grievances and sorrows together- she is Akshara's 'true soulmate'. Varsha, an only child, lost her father at a very young age, and is a more practical, confident and self reliant person than Akshara since she does not have the security blanket of father figure or brother over her head. Varsha has been regular in Akshara's house and has fallen in love with her brother Shaurya. However no one knows about their relationship! This is one secret that she has kept even from Akshara.
Shaurya ( Akshara's Brother) (Age - 24) played by Ather Habib
Shaurya, Akshara's elder brother, is an attractive and well built young man of today. He is overprotective about his kid sister and behaves like her father. Though he matches Vishambharnaath in aggression, he lacks maturity. He has a traditional and conservative approach towards women; 'they are to be protected' is ingrained as part of his chauvinistic training. Shaurya shares a warm relationship with Akshara but they do not share every detail of each other's lives. He projects a "I’m your big brother" image and has even kept his romance with Varsha a secret from her.
Anshuman (Age - 12) played by Aman Sharma
Anshuman is the youngest child in the house. He is an extremely amiable kid who hates to study and is a complete food buff- so overweight and very cuddly. He is otherwise a smart kid who always has a one liner ready for every occasion. He often brings smiles to people's faces even in the most tense situation and is adored and spoilt by everyone, especially Rajashri.
Gopi Daadi (Age - 62+) played by Zarina Roshan Anwar Khan
Gopi daadi is a friend and confidant of Daadi. She came as Daadi’s bridesmaid when she was just 12 and Daadi was only thirteen. She’s always been in the Maheshwari house since then and is more of a friend to Daadi than a servant. Gopi daadi has the authority to keep a check on the other servants. The bahus of the house respect her and even obey her. At times, she also scolds the bahus & kids of the house (but never Vishambhar or Omkar).
Bhola (Age – 26) played by Bajinder Singh
Bhola is an orphan who has been brought up in the Maheshwari household. He loves Rajshri, like his own mother and can give his life for her. Bhola is very muscular and learns pehlwani (hence a bramachari) and protects Akshara as his sister. He accompanies Akshara on all her outings like a bodyguard. Bhola is overtly sentimental.
Dhaniya (Age – 23+) played by Sunita Rajwar
Dhaniya is the comic relief in the household. She is cute, lively, and also the gossip queen. She loves Bhola but each time she tries to win over him, she is unsuccessful.
Shankari Tai played by Amardeep Jha
Shankari Tai is the renowned match-maker of Udaipur. She is much sought after by the parent of every boy and girl of marriageable age in Udaipur for her knack of putting together the perfect match. She is a colourful personality with a little sharpness in her tongue. But her years of wisdom is what gives her a very unique perspective on relationships and the skill of not just fixing an alliance between an eligible boy and girl but of making matches that are a perfect fit.
Naitik (age- 21 years) played by Karan Mehra
Handsome and youthful, Naitik is a typical son of a Marwari family. Well educated... yet somewhere tied to the customs and tradition. Naitik being the only son in the house of daughters was the most pampered and fussed over. His demands were met with even before he asked for them and even as his father tried hard to give him a more balanced upbringing, others made sure he felt very special. Though he is also a sensitive soul who cares for others and never hurts anyone, there is a certain pride in him for being born a boy! Together as a couple Akshara and Naitik will embark of a journey where both will have to shed the facade of being the people their respective families and ambience made them and accept each other in their most natural elements.
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