Emmis radio stations go digital

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MUMBAI: Emmis Communications Corporation has partnered with StreamTheWorld, radio industry's streaming technology and services company and Ando Media, industry standard for real-time audience measurement and ad management solutions to put all Emmis radio stations on a new, high-quality streaming platform.

"Ando Media and StreamTheWorld's platforms will allow us to provide our audiences with an outstanding listening experience and our advertisers with an enhanced degree of service and accountability," said Emmis SVP and CSO Greg Loewen.


Emmis' WQHT (Hot 97) has begun streaming for the first time. Other Emmis radio stations that have been streaming will migrate to the new online platform: WRXP-FM, WLUP-FM, WKQX-FM (18 June); KSHE-FM, KIHT-FM, KFTK-FM, KPNT-FM (19 June); WFNI-AM, WIBC-FM, WLHK-FM, WYXB-FM (22 June); and KLBJ-AM, KDHT-FM, KLBJ-FM, KROX-FM, KBPA-FM (24 June).

"The simultaneous launch of Hot 97 on StreamTheWorld's online platform as well as on-mobile marks the beginning of a detailed, progressive partnership that will allow all of Emmis' radio stations to take advantage of all of StreamTheWorld's partnerships and technologies," said StreamTheWorld SVP Neil Sweeney.




"This partnership will allow Ando to further our measurement of the full digital audio marketplace and is a great opportunity for us to assist Emmis in both enhancing their listeners' experience with targeted advertisements and in supplying their advertisers with real-time measurement and accountability," said Ando Media COO Paul Krasinski.