Dish TV rides high with 4.4 million subscribers

[anishniranam]

Speeding up its customer acquisition programme, Dish TV has mopped up 431,253 subscribers in the month of October to take its total base to 4.4 million.

Dish TV claims to have a 53 per cent market share in a business that has seen aggression from all the direct-to-home operators including new entrants Big TV and Airtel Digital TV.

For the second quarter, Dish TV had added 529,000 subscribers in the second quarter of the current fiscal and now has a foot print in 6,500 towns across India.

Dish TV said it has recently added three new channels on its platform.

Tata Sky has garnered over 2.7 million subscribers while Sun Direct has 1.7 million connections. Reliance's Big TV claims to have pocketed 500,000 within 50 days of launch.

[anishniranam]

Dishtv Becomes India’s First DTH Service
to Cross 4 Million Subscriber Mark

Highest Ever Monthly Subscriber Addition – 4,31,253 Dishtv India Limited (dishtv), India’s No. 1 direct-to-home company and part of the biggest media conglomerate, Zee group, has set yet another benchmark in the DTH
sector by achieving a significant milestone of crossing Four Million Subscriber mark thus consolidating its leadership position as the largest and most innovative DTH Companyin India.

Today, Dishtv is the leader in DTH sector with a market share of more than 53 per cent of the total subscriber base of over 8 million. With the 4,31,253 new subscribers added in the month of October 2008, the highest ever monthly subscriber addition by any Indian DTH service provider, Dishtv has now garnered a total registered customer base of 4.4 million. Dishtv has consistently set the benchmarks for the Indian DTH industry and redefined the business through marketing innovations, introduction of new generation valueadded services and the highest standard of customer delivery. Today, Dishtv offers its subscribers choice and superior value for money with a range of innovative value-added services backed by excellent customer service. The Four Million milestone is not just a
significant one for Dishtv but also symbolizes the successful growth of the Indian DTHindustry.

Dishtv has always been a forerunner in bringing new marketing innovations and going forward the company will initiate certain steps to rationalize the package offerings which may include charging of service tax etc. directly from the subscriber.Adding to its array of interactive value added service, dishtv launched the innovative Interactive Banking Service “ICICI ACTIVE” in association with ICICI Bank. This service enables Dish TV viewers to access information on ICICI Bank products and services, from the convenience of their homes.

To celebrate the festive spirit of Diwali, Dishtv launched “BHAKTI ACTIVE”. Dishtv subscribers can now get Live Gurbani from Bangla Sahib and Nanded Sahib, Aarti of Sai Baba from Shirdi & Ganesh Aarti from Siddhi Vinayak, Mumbai, Aarti from Tirupati Balaji, Live Ganga Aarti from Haridwar and Bhasm Aarti of Mahakaal from Ujjain. Dishtv customers can now get blessed at the press of a button in the comfort of their home24X7.

Dishtv added 3 new channels on its platform. This addition will further enhance Dishtv’s strong bouquet of general entertainment, news, sports and regional channel offering to its discerning subscribers.