Airtel DTH misleading consumers through wrong info from on MPEG 4 in their Adv.

[saurabh_g View Profile Find User's Posts Find User's Threads PM User E-Mail User]

Airtel DTH is misleading consumers through false information about Better Picture quality through MPEG 4.

If fact their is no difference in Picture quality of MPEG 4 and MPEG 2 Technologies Picture qualuity is Same in both the cases. MPEG 4 is onlu useful for putting up more channels on Transponder as Both are just Compression Technique.

Check Links from Business Standard and Eonomic Times which proof the same

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Business Standard Stoty

Quote:Asci upholds Tata Sky's complaint against Airtel's DTH campaign
The competition among the half a dozen rival direct-to-home (DTH) operators in the country has once again spilled over to the advertising arena. The Advertising Standards Council of India (Asci) has upheld a complaint by Tata Sky against rival Airtel Digital TV for misleading the consumers in its ‘Dil Titli’ television campaign featuring Saif Ali Khan and Kareena Kapoor.
In its complaint to Asci made in November 2009, Tata Sky had called the campaign “misleading” for suggesting that the picture quality of Airtel Digital TV was superior as it used the MPEG4 and DVB-S2 technology. The Asci, in its final hearing last week, upheld the Tata Sky complaint and may soon ask Airtel to either modify or withdraw the campaign, sources in Asci said.

The Asci is the apex self-regulation body of the advertising industry. It deals with the complaints received from consumers and industry against advertisements that are considered as false, misleading, indecent, illegal, leading to unsafe practices, or unfair to competition.

In 2008, Tata Sky had dragged its rival Dish TV before the fair trade regulator — Monopolies and Restrictive Trade Practices Commission — terming the Dish TV advertisement offering free set-top boxes as “misleading” and “deceptive”.

Tata Sky and Dish TV, the top two private DTH operators in the market, use MPEG2 technology while the remaining DTH operators, including Sun Direct, Digital TV, Big TV and D2H, use MPEG4 technology.

In its complaint to Asci on the Airtel Digital TV advertisement issue, Tata Sky said that while MPEG4 was a video compression standard and DVB-S2 was a satellite transmission standard, both these specifications had no relationship with video quality. “MPEG4 is a video compression technology that helps in packing more channels within a given bandwidth. This has no relation with the picture quality, and it has been scientifically proven. This is what we have told Asci. We are not there to stop anyone from advertising, we just want the right message to go to the consumers,” said Vikram Mehra, CMO, Tata Sky. When contacted, Airtel Digital TV CEO Ajay Puri said: “We did receive a communication from Asci asking us to explain the MPEG4 technology. We have not received any notice from them to withdraw the campaign yet.” “MPEG4 is a proven better compression technology and that is what we have said in our communications to the consumers. Our ads are not directed against anybody,” he said. Industry sources, however, said that since the DTH market had been extremely competitive, such ad campaigns may affect the consumers decision to opt for one DTH operator over another. Currently, between the six DTH players, an average of around 18,000-20,000 DTH connections are being sold each day with Airtel Digital TV alone selling over 7,000 connections, higher than some of its rivals.

“We are selling 200,000 DTH connections each month,” confirmed Puri. Tata Sky, which is now the third-largest DTH operator behind Dish TV and Sun Direct, is adding over 100,000 subscribers per month. “Till November 2009, our subscriber base stood at 4.5 million …on a monthly basis, we have been selling far more than 100,000 subscribers,” Mehra of Tata Sky said.

[sushyant View Profile Find User's Posts Find User's Threads PM User E-Mail User]

Misleading customers is very unethical just for brand promotion.:dodgy:

[rakesh View Profile Find User's Posts Find User's Threads PM User E-Mail User]

companies are stealing the peoples money..in india if you show an advertisement for srap product ..in a better way ..you will get more sales...in business the important thing is "convince the customers or confuse the customers" iam just giving examples for your threads,..its just my opinionGuests cannot see images in the messages. Please register to forum by clicking here to see images.

[sushyant View Profile Find User's Posts Find User's Threads PM User E-Mail User]

Customers have 'Right To Information' and this should be backed up by product knowledge feature of the brand. The fact is that there is no effect on Picture quality of both MPEG 4 and MPEG 2 Technologies as they are just compression techniques and nothing more. The MPEG 4 technology allows putting up more channels on Transponder but this has no direct or indirect relation with its picture quality. It is misleading to state that picture quality is better with MPEG4 DVB-S2 technology. I think they have just invented this word, as MPEG 4 is just a compression technique and DVB-S2 is just a satellite transmission standard! It should be brought to customers knowledge that the jargon in DTH MPEG 2/4 symbolizes the video compression standard and this can be promoted in the text of having more channels not by having superior technology. Hope people get aware of this and are not misled.

[saurabh_g View Profile Find User's Posts Find User's Threads PM User E-Mail User]

In Fact the operator, who are operating on MPEG 4 are misleading consumers by providing this king of wrong information like BIGTV, Sun Dth and Airtel DTH. All these are doing the same, even though they also know that its not true in reality.

[powerseraveli View Profile Find User's Posts Find User's Threads PM User E-Mail User]

airtel dish will work in qatar is it same as (dishtv,sun direct,bigtv) wan to know how to make it work pls reply

[babbuxp View Profile Find User's Posts Find User's Threads PM User E-Mail User]

airtel will not work as insat4cr foot print is not upto qatar.check Guests cannot see links in the messages. Please register to forum by clicking here to see links.