94.3 MY FM unveils new song & TVC to win listener's hearts

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94.3 MY FM is all set to sweep its listeners with the launch of a new song and a television commercial that's captures various facets of life and reflect MY FM's brand values.

The song ‘Jeena ho toh jiyo dil se' sung by Palash Sen, the lead vocalist of the nationally acclaimed Indi-fusion band Euphoria, captures the essence of the brand MY FM. The TV commercial shows shots of people in real life situations, as they go about their daily routine following their dreams and living each moment of their life to the fullest by wearing their heart on their sleeves.

The campaign was launched this Monday 11 July on radio across all 17 stations with the TV commercial breaking on major satellite channels, cable channels, cinemas & social media platforms including YouTube & Facebook.

Commenting on the TVC launch Mr. Harrish M. Bhatia, CEO, 94.3 MY FM said, “MY FM's new song and TVC embodies the quintessential spirit of Jiyo Dil Se and is intended to enhance listeners' emotional connect with the brand while inspiring them to live life by following their heart.”