Indian Television News

Zee Business presents India Ahead: Budget'09

Zee Business presents India Ahead: Budget’09

As the countdown for the Union Budget ‘09 – ‘10 begins, people’s expectations from the new government seem to be growing. In an attempt to capture the pulse of the economy and provide its viewers an opportunity to communicate their expectations, Zee Business, under the aegis of India Ahead: Budget ‘09 has charted a comprehensive line up of special programming as a run-up to the Union Budget 2009.

Conceptualised to grab the pre-budget and post-budget action and facilitate viewers with meaningful and in-depth coverage, the series will serve as a one-stop destination of the most intelligent and analytical pre-Budget, Budget-day and post-Budget news. Expressing his views on the budget special programming, Raktim Das, Business Head, Zee Business said, “Budget 2009 could very well be the landmark event in Indian business & economy. It can help India take its rightful place amongst the global economic superpowers. Zee Business brings you the best coverage of Budget 2009 with a series of powerful programmes leading up to the Budget Day.”

The programming highlights include:

Budget Yatra: To reach out to the masses, the Zee Business Budget Yatra will travel across the country and provide an opportunity to the local population as well as SME’s from various clusters to discuss their expectations from the forthcoming budget.

Union Budget Forum will be a series of 60 minutes show on the opinions of CEO’s & CFO’s, stock brokers, commodity brokers etc. on their expectancy from the forthcoming budget.

India Ahead Leadership Series will be a series of interviews with top names from Indian business like Rahul Bajaj, Adi Godrej, Swati Piramal and the likes on their expectations from the forthcoming budget.

In association with monster.com, Zee Business will also provide an overall industry perspective by leading HR Managers and heads of companies on the job scenario in the near future in “Meri Job Mera Budget”.

An interesting weekend show “Bahu, Beti aur Budget” will showcase the hopes of the star cast of Zee TV’s popular beti-bahu serials. July 06, 2009 – On the D- day, Zee Business will cut live to the Lok Sabha to bring viewers the Finance Minster presenting the Budget. This will be followed by a detailed analysis and possible implications of the Budget on the economy. The budget day telecast on Zee Business will emerge from a special discussion forum amongst the top honchos from Indian stock market to be held at hotel Taj Mahal Mumbai from 9 am till 4 pm. The channel will invite over 100 top stock market analysts for a round table discussion on the immediate impact of the budget across sectors.