Fever 104 FM announces Fever Music Mahotsav
Fever 104 FM announces Fever Music Mahotsav
Fever 104 FM, India’s very own FM station has announced the launch of India’s largest on-air music festival, ‘Music Mahotsav’, the largest celebration of music on air. Fever 104 FM will have not just the biggest names in music, but covering the most widespread variety of genres. Legends like Asha Bhosle, Bappi Lahiri, Anu Malik and modern day heroes like Neeraj Sridhar, Hard Kaur, Raaghav Sachar will be visiting Fever 104 FM studios. They will be hosting the morning shows, interacting with RJs & getting close and personal with their fans. This exciting music festival will be on air from June 27 at all Fever 104 FM studios in Mumbai, Delhi, Bangalore and Kolkata.
The first day of the Fever Music Mahotsav celebrates the one of the most powerful names in Indian musical history, the Boss of Bollywood, R D Burman on Saturday, 27th June which also happens to be his birthday.
Launching the grand Fever Music Mahotsav on Fever 104 FM, Mr. Neeraj Chaturvedi, National Marketing Head says, “Fever 104 FM has always stayed true to the brand proposition ‘Its All About The Music’. This time we are taking it a notch above by creating a musical festival which embraces all languages, all genres and all generations. We promise our listeners the most unforgettable and stimulating musical experience in all our cities. Through Music Mahotsav, all our fans will get an opportunity to know & interact with their favorite stars by just calling our Fever FM RJ’s. This unique initiative reaffirms our commitment to music, and of providing our listeners with the best on-air content.”
Fever Music Mahotsav is Fever 104 FM’s initiative to bring alive the core essence of music and celebrate the same with the music world. Apart from personalities from bollywood and Indipop, contemporary Indian music groups like Kailasa, Indian Ocean and Medieval Punditz and will also be heard on air sharing trivia, interacting with listeners on air and singing along their favorite numbers. The on-air show promises to be a real musical treat.
