ICICI Bank-CNBC-TV18-Overdrive Awards 2010 to honour India's Auto Monarchs

ICICI Bank-CNBC-TV18-Overdrive Awards 2010 to honour India’s Auto Monarchs

Announce the Car of the year contest where people can vote for their favorite car

Mumbai, December 21, 2009:ICICI Bank along with CNBC-TV18, India’s leading business channel and Overdrive India’s premier Car and Bike magazine, will present the 9th edition of ‘CNBC-TV18 Overdrive Awards 2010’ in Delhi on 5th January. The awards will focus on the road ahead for the auto industry in the face of increasing need for green technology and environment conservation.

This year the CNBC-TV18 Overdrive Awards will give car lovers an opportunity to help them reaffirm their favorite car by voting in the Car of the Year contest. Car enthusiasts across the country can cast their vote by sending SMS COTY<favorite car > to 51818. The contest will also give them a chance to win exiting prizes and couple tickets to Goa.

The ICICI Bank-CNBC-TV18-Overdrive Awards are definitive and the most trusted automobile awards for consumers, manufacturers and auto experts alike, bringing all the stakeholders on a single platform. The awards play an important role in bringing to fore the issues facing the Indian Auto sector and discuss various scenarios in global and local automobile sector.

The list of the categories for the CNBC-TV18 Overdrive Awards 2010’ is -

· Car of the year
· Bike of the year
· UV of the year
· SUV of the year
· Compact Car of the Year
· Midsize Car of the Year
· Premium Automobile of the Year
· Performance Car of the Year
· Import Car of the Year
· Performance Bike of the Year
· Import SUV of the Year
· Manufacturer of the Year
· Motorsport Award of the Year
· Storyboard auto commercial of the Year
· Green Award of the Year
· Hall of Fame

The winners of this year’s awards will be selected by an eminent jury consisting of Hari Singh, five time Indian National Rally champion, Sirish Chandran, Editor, Overdrive, Bertrand D’Souza, Deputy Editor, Overdrive, Shubhabrata Marmar, Deputy Editor, Overdrive, Gaurav Gill, Indian National Rally champion, Production WRC driver, Vikram Mathias, Former National Rally Champion and Siddharth Lal, CEO, Eicher Motors.

Speaking about the awards, Mr. Neel Chowdhury, Vice President, CNBC-TV18 & CNBC AWAAZ said, “CNBC-TV18 Overdrive Awards are the most credible and widely accepted benchmark for automobile excellence today. The awards have served the dual purpose of honoring the best in Indian automobile and bringing together the best minds in the auto sector to discuss the critical issues facing the industry.”

Methodology:

The objective of the award is to find a single, decisive winner. The voting process, therefore, is designed to pick one outstanding contender and not to provide a scale of merit of the competing cars. A jury consisting of a minimum of five persons is entrusted with the task of voting.Each jury member is an expert in evaluating cars and has a fair amount of experience with a wide range of vehicles. The jury will be assisted by the objective test data and analysis by Overdrive India, which has exhaustively tested all the eligible vehicles.

For Further Information Contact:

Karishma Shah/Abhishek Phadnis
98199947973/9930336426
Hanmer MS&L

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