Indian Television News

CNBC-TV18 & CNBC AWAAZ brings a power packed budget day line up

CNBC-TV18 & CNBC AWAAZ brings a power packed budget day line up

India’s No.1 business news channel, CNBC-TV18 & the nation’s biggest Hindi news channel, CNBC AWAAZ have planned a slew of power packed programming on 6th July, the day of Union Budget 2009. This will be the culmination of a month long programming focus leading up to one of the most anticipated budgets in recent years. With voters across the country handing over a unanimous mandate to Congress-led UPA, expectations from Budget 2009, which is widely being seen as the new govt’s first major policy announcement, have risen greatly.

Starting at 7 AM on 6th July, CNBC-TV18 & CNBC AWAAZ will line up an array of experts, business leaders and corporate captains through the day as initial expectations and subsequent impact of the budgetary proposals of the FM are analyzed threadbare. Expert opinions, industry reactions, citizen demands, market implications and informative bulletins will comprise the main content focus of the two channels.

Before the Budget speech, the CNBC channels will do a COMPREHENSIVE POLICY & ECONOMIC WRAP including an analysis of sectoral expectations, industry demands, and views from a cross section of consumers & institutions as well as an insightful update on the policy directions that the economic survey, presented earlier, would have revealed. Following that, CNBC channels will telecast live and uninterrupted coverage of the FM’s BUDGET SPEECH from 11 am -1 pm. During the speech, the channels will showcase on the minute implications and impact of budgetary proposals as they are presented in parliament. Another highlight will be a special interview with Pranab Mukherjee which will offer insights into the govt’s fiscal policy stance. Post the speech, CNBC-TV18 will undertake a series of power packed BUDGET BULLETINS and SHOWS, which shall delve into the fine print. This will comprise of high power discussions with the best in India Inc broadcast live from India’s leading trade chamber, CII, and will involve expert comments from the nation’s top policy minds & market watchers. True to its objective of sustained and high level of interactivity in programming, CNBC-TV18 will execute a new edition of its celebrated BUDGET BONANZA contest (SMS BB to 51818), which will test viewers on their knowledge about the union budget and its proposals. Moreover, EXCLUSIVE BUDGET ALERTS will be available to users of the CNBC-TV18 MOBILE NEWS ALERT service. (SMS ALERT to 51818)

CNBC-TV18 will also host a series of tax events, called ‘Talking Taxes’ on evening of July 6th, which will comprise of Industry leaders and tax experts who will come together to discuss the impact of Budget 2009 on corporate balance sheets. Also post budget day, CNBC-TV18 will analyze the budget and its impact on the markets in ‘Budget 09 The Final Verdict’ which shall see India’s leading market experts discuss the way forward for the markets along with Udayan Mukherjee.

India’s leading Hindi business news channel, CNBC AWAAZ will assess the budget on various parameters that will have an impact on the country’s economy. To facilitate better understanding for the common man, the budget speech will be relayed live in Hindi on CNBC AWAAZ. Post the speech, CNBC AWAAZ, ‘BIG IMPACT’ will see eminent experts demystify the impact of the budget on families, traders, tax payers, markets and personal finance, the industry and the economy as a whole.

Speaking on this, Neel Chowdhury, VP Marketing, CNBC-TV18 and CNBC AWAAZ “We have had a month long intensive focus on the state of the Indian economy, growth agenda and policy imperatives faced by the government as a precursor to the budget. Budget day is an opportunity to provide a befitting finale to our loyal viewers with the best of perspective, information and insights. Our strong content lineup coupled with interactivity and analysis should ensure that even this year, CNBC channels will set a new benchmark in budget coverage.”

Asia’s leading financial portal, Moneycontrol.com will have an interactive and insightful line up of special features on Budget Day. This will include amongst other properties, ‘The Last Word’, a special exclusive column, where CNBC-TV18’s leading editorial minds, Raghav Bhal, Senthil Chengalvarayan and Udayan Mukherjee will present their unique perspective on Budget 2009. Apart from this, there will be properties such as Rate the Budget, a 3 day poll starting the day after the Union Budget and a host of Tools such as tax calculators, costlier or cheaper indices and a full draft of the FM speech

The BUDGET RECKONER will provide comprehensive coverage and analysis of the Budget 2009 and will be available on a CD at leading bookstores, 48 hours after the budget. MOBILE 18’s 51818 platforms will serve as a one-stop news source on the move, with key decisions and expert comments, facts and figures on the Budget at your fingertips.