CNBC-TV18’S ‘Riders in the Storm' launches its second season

CNBC-TV18’S ‘Riders in the Storm’ launches its second season

CNBC-TV18, India’s No.1 business medium, presents the second season of ‘Riders in the Strom’ starting June 13th, 2009. This season, ‘Riders in the Storm’ will focus on leading Indian companies and their strategies to ride the downturn, strengthen market presence and innovate strategically.

While speaking about the program Mr. Neel Chowdhury- Vice President, Marketing, CNBC-TV18 and CNBC AWAAZ said, “Riders in the Storm’ was started to highlight the spectacular efforts of India’s best companies in managing the economic slowdown and thwarting challenges. The second season comes at a time when India Inc is trying to expedite growth rates and capitalize on the improved sentiment post the elections. We believe the series will be a great value add to CXO’s planning the next strategic move for their organizations and to students of corporate strategy as well.”

Hosted by Menaka Doshi, CNBC TV 18, ‘Riders in the Storm’ will focus on understanding how business leaders with their core teams are translating the corporate vision into ground reality and planning for counter cyclical measures.