Indian Television News

CNBC AWAAZ presents 'UTTAR UDAY'

CNBC AWAAZ presents ‘UTTAR UDAY’

A sharp look at one of the most dynamic and fast growing regions in India

Mumbai, November 05, 2009: CNBC AWAAZ, India’s No. 1 Business channel presents ‘UTTAR UDAY’. This special series will feature North India’s progress over the years and its contribution to the Indian economy.

CNBC AWAAZ has voiced the regional development over the years bringing out the transformation which has gone unnoticed so far. The state of Punjab was in fact one of the premier states to have ushered in the Green Revolution along with Haryana and Western Uttar Pradesh.

Though, the other Northern states might not have progressed with the same rate but they have had a unique potential in addressing our much needed industrial needs viz. Agro Based Industries, Mining and Mineral Based Industries to name a few. Connected with a robust rail and road network, and consisting of one of the largest electorate; the Northern states are virtually sitting on a gold mine.

CNBC AWAAZ ‘Uttar Uday’ will highlight this transformation of the Northern India from a predominantly agrarian economy to an increasingly industrial economy. While chronicling the contributions made by the region to Indian economy so far the series will also draw attention to the scope for further development of Northern India.

The series will also reach out to various sections of the society to see the region from their point of view. Daily segments focusing on various regions of Northern India and the weekend half hour shows will bring to light the perceptions and expectations that the common man and the industry bear for the Northern India. These will also bring out the political views and efforts taken in bringing Northern India to its status quo.

Speaking on the occasion, Mr. Sanjay Pugalia, Editor-in-Chief, CNBC AWAAZ said, “The role of North India in the Indian economy has been undermined to a large extent. Uttar Uday is a unique concept that will give viewers an in-depth view of North India, its contribution in the Indian growth story and the way ahead”

Mr. Neel Chowdhury, VP, Marketing, CNBC-TV18 and CNBC AWAAZ said, “CNBC AWAAZ has always been a pioneer in providing the most innovative program formats and through this series we wish to showcase the uniqueness of North India. While the prospect for this region is immense, Uttar Uday proposes to chalk out the way ahead.”

About CNBC AWAAZ:

CNBC AWAAZ is India’s No. 1 Business channel. The channel reaches out to India’s affluent Hindi speaking consumers and is a credible source for timely information on intelligent investing, saving, spending decisions, as well as the latest career opportunities. The CNBC AWAAZ editorial team brings with them more than 15 years of experience each and a nation wide network spanning more than 45 cities. The reporting team is backed by a strong research set up, the first of its kind in India that specializes in research including consumer research, commodity markets, small business related information and stock markets. With www.awaazkarobar.com, CNBC AWAAZ is now just a click away.

For Further Information contact:

Amanda Mendonza
Hanmer MS&L Communications Pvt Ltd.
022-67524600

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