POGO Continues To Be The No. 1 Family Channel

Consistent Leader in Kids’ channels

POGO No 1 Family Channel

Delhi, February 9, 2012: POGO, India’s number one kids’ channel*, continues its winning streak to once again take the title of India’s leading family channel.

POGO has the highest share amongst family audiences (POGO Rel Share 22% | CS: 4+ | Kids Genre | Week 1-5, 2012 | All India | Source: TAM)

Since its launch in 2004, POGO has earned its reputation of being parent’s favourite channel for kids, home to multi-award winning series like M.A.D. and host to the top programs that parents watch with their kids (Chhota Bheem-25% and Mr. Bean-21%). POGO has not only ruled the hearts of kids but also adults. (Source: New Generations India 2011)

Monica Tata, General Manager, Entertainment Networks, South Asia, Turner International India Pvt. Ltd. said, “POGO has been our prodigy since its inception and continues to perform exceedingly well. 2012 looks very promising for the brand in terms of all business verticals. With this new title under our belt; we continue to strive to entertain not only kids but families across India with quality and entertaining content.”

When talking about the achievements of the channel, one cannot deny the contribution of Chhota Bheem to making POGO the No. 1 kids’ channel. An award winning series, Chhota Bheem is based on the story of a 10 year old boy who is brave, intelligent, adventurous, fun loving, helpful and derives his super powers to defeat bad guys by eating laddoos! Chhota Bheem has managed to earn the title of kids’ favourite character on television (Source: Ormax Media 2011).

The growth of the channel has enabled POGO to leverage the brand across other business verticals as well. POGO commands almost 27% of the ad sales pie in the kids’ genre and today, has around 180 clients, both in the traditional and non-traditional categories. Pogo.tv gets over 5 million average unique views per month* and is the leading website in the kids’ genre.

** (CS: 4-14 | Kids Genre | Week 4-5, 2012 | All India | Source: TAM)

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