Jagran Solutions Hunts for Ultimate Jackie Chan Fan for Star Movies
Ultimate Jackie Chan Fan
New Delhi 9th June 2010 : Jagran Solutions – India’s leading new age marketing agency that provides solutions for Brand Activation via Consumer Connect Strategies, recently did a mall activation “Are you the Ultimate Jackie Chan Fan?” aiming to find the ultimate Jackie Chan fan for Star Movies. A series of 17 movies to be aired on Star Movies during the entire month of June 2010 to celebrate “The Ultimate Jackie Chan Festival”.
Star Movies is searching for the Ultimate Jackie Chan fan and the winners will get a chance to meet Jackie Chan. The objective is to promote Star Movies “Jackie Chan Film Festival” by creating awareness and brand excitement, there by resulting in an increased number of viewers for the festival. The on-ground activity took place on 29th May and 30th May in Mumbai, Delhi, Pune and Banglore.
Ms. Ambika Sharma, COO, Jagran Solutions comments, “Jackie Chan is a brand by himself, the fan base is huge. It was great to see how fast consumers connected with the initiative by Star Movies. What’s more it’s as if they at some point in their lives did practice the Nunchaku, and the action sequences. The response has been over whelming, each day turning into an event in its self with large numbers of participants each team member has their hands full managing the ‘fans’ with the numbers growing by the minute”.
“Are you the Ultimate Jackie Chan Fan?”
The multi city activation was conceptualized taking into account the fact that “Jackie Chan” movies have a mass appeal and thus to reach a large section of the audience in a planned sequence of Information, awareness, interaction and finally participation was imperative. The locations were chosen carefully so as to be able to reach premium and mid segment audiences at malls. Jackie Chan fans could also log onto Star Movies to catch the action. It also aimed at creating a creating word of mouth for Star Movies for its ongoing Jackie Chan Film Festival. Engagement is an important link in the Endeavour to break clutter and increase mindshare, as part of the activation One-minute interactive games were integrated, these games centered on physical endurance were engaging as well as fun while keeping with the spirit of the action packed festival content – Holding a Wet Brick for 60 Seconds, Blind Fold Hit, Fastest with a Nunchaku, Classical Twister Game, Coin Balancing Act. The participants took home Star Movies branded goodies.
© 2010 Dishtracking.com
