CNBC AWAAZ launches award winning ‘Storyboard’ in its Hindi Avatar
Commencing Friday 28th May 9.30 pm and Repeats : Saturday at 11:30 am & 8:00 pm & Sunday at 12:30 pm
28 May 2010 : CNBC AWAAZ, India’s No.1 business channel is now introducing ‘STORYBOARD’ in Hindi, a new property that will focus on how adman like Piyush Pandey etc. find their connect with consumers through their campaigns. Storyboard in Hindi is all about the consumer, his mindset, his spending power, his psyche and his lifestyle.
Anuradha SenGupta
Anuradha SenGupta, the Features Editor at CNBC-TV18 & the editor-anchor of CNBC TV18’s flagship feature show “Storyboard”, is also going to anchor this new property in Hindi. The show has many fun and cool elements viz. Storyboard on CNBC-TV18 that focuses on analyzing the marketing functions of big brands or serious issues of advertising campaigns. The highlight of this show is Anuradha learning Hindi from Piyush Pandey and this reflects in the ad campaigns that have been launched for Storyboard in Hindi.
To create a buzz around this unique concept of the show, CNBC AWAAZ had announced a remarkable contest. All that the contestant had to do was craft a launch campaign for this special edition of Storyboard. The winner will be entitled to an all expenses paid trip to the Cannes Lions – International Advertising Festival this year. CNBC AWAAZ also launched a creative campaign for Storyboard in Hindi conceived by Cell 18. The press ads are smart and use the Hindi alphabet to create connections between brands and Hindi language.
Commenting on the new show, Anuradha Sengupta, Features Editor, CNBC-TV18 says, “I am really happy to announce the launch of Storyboard in Hindi. Over the years, Storyboard has reached out to millions of viewers across the country. We wanted to go a step and hence we thought that it was the right time to take the next big step and reach out to a diverse audience.”
“Cannes Lions is the Oscars for any advertising or marketing professional and a trip there is an ideal reward for the winner of the launch contest” she added.
Speaking on the campaign, Zubin Driver, Network Creative Director, said: “Only a leader can be self=effacing and chuckle at oneself. And that’s exactly what we did in a series of clever creative units that brought home the Hindi launch and made it funny and unconventional at the same time. Our creative team has done an excellent job in executing these promos and it was a fun ride all the way!”
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