CNBC-TV18 & CNBC AWAAZ Lead Budget Viewership

CNBC-TV18 & CNBC AWAAZ Lead Budget Viewership

CNBC-TV18 & CNBC AWAAZ Lead Budget Viewership

CNBC-TV18 surpasses general & business channels, almost thrice nearest competitor

CNBC AWAAZ delivers almost 4 times the nearest competitor

March 4th, 2010, Mumbai: CNBC-TV18- India’s No.1 Business medium and CNBC Awaaz- India’s No.1 Hindi Business News Channel have delivered a stellar performance on Budget 2010 viewership, as reported by Television Audience Measurement (TAM) ratings in its data released today. The two channels have at the forefront of Budget coverage over the years, outperforming and setting benchmarks, since the last 10 years.

HIGHLIGHTS OF CNBC-TV18 & CNBC AWAAZ PERFORMANCE IN BUDGET 2010

* CNBC-TV18 has delivered almost 3 times the viewership of the nearest competitor and has a stand alone share equal to the share of all competitors combined.
o In All India, Core TG (C&S Male 25+AB, Ch Share, All Day), CNBC-TV18 = 0.33, ET Now=0.12, Bloomberg UTV = 0.11, NDTV Profit = 0.10.

* CNBC-TV18 also leads across audience groups amongst general news & business channels, all India on Budget Day & Budget Week
o In All India, Core TG(C&S Male 25+AB, Ch. Share, All Day), CNBC-TV18 = 0.33, Times Now=0.32, NDTV 24*7=0.28, ET Now=0.12, Bloomberg UTV = 0.11, NDTV Profit = 0.10, Headlines Today=0.06, NewsX= 0.01.

* CNBC AWAAZ, the leader in Hindi Business news, delivered almost 4 times the viewership of the nearest competitor. It also leads across audience groups in Hindi speaking markets on Budget day & Budget Week
o In HSM, Core TG(C&S Male 25+AB,Ch. Share), CNBC AWAAZ=0.81, ZEE Business=0.22, Bloomberg UTV=0.15, ET Now=0.13, NDTV Profit=0.09.

* 74% of Indian business audiences followed the FM’s speech on CNBC-TV18 & CNBC AWAAZ
o All India Core TG(C&S Male 25+AB,Ch.Share) : CNBC-TV18+CNBC AWAAZ=2.9,Bloomberg UTV=0.43,ET Now=0.29,NDTV Profit=0.24,Zee Business=0.04

SOURCE: TAM

CNBC-TV18 & CNBC Awaaz have been empowering India since the last ten years with extensive coverage, information and analysis on the Budget. Powered by an experienced & insightful editorial team, the focus of Budget programming has always been to deliver policy expectations, implications and economic views from various constituencies such as Corporate India, Policymakers, SME’s, entrepreneurs, students and women from across the country. Expectations and subsequent impact of Budget 20101 were analyzed and expert opinions, industry reactions, citizen demands, market implications and informative bulletins comprised the main content focus of the 2 channels. The CNBC Channels further amplified their Budget coverage through high power ground events with the leading lights of Indian industry & policy as well as special properties that delved into issues such as taxes, personal finance and sectoral impact. CNBC-TV18 was also the first channel that the honorable FM chose for his first interview, after the budget speech.

Apart from a month of programming, the CNBC Channels focused strongly on adding value to the viewer experience and building interactivity on the day of India’s most important economic event. Starting with budget updates and news on 51818 to the benchmark Budget Bonanza contest, the CNBC channels were the hub for user interactivity. In addition, the CNBC Channels extended this idea on the ground with special activation with India’s leading media agencies.

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