CNN-IBN brings a complete perspective on the 'Budget of Hope'
CNN-IBN brings a complete perspective on the ‘Budget of Hope’
Line up of special programming to provide extensive pre and post budget analysis
New Delhi, Feb 11, 2010: With the global financial crisis behind us, India Inc is now looking towards Pranab Mukherjee to strengthen the fiscal measures which will further enable the country’s economic growth. As the nation awaits to see what the Union Budget 2010 will unfold, CNN-IBN the country’s number one English news channel brings you a 360 degree perspective of the budget. From political debates with the most trusted faces in economic and political reportage, to market and corporate analysis by experts, from taxation to personal finance, CNN-IBN will make sense of the budget for you. CNN-IBN’s formidable team of experts from the fields of economics & politics include Rajdeep Sardesai, Sagarika Ghose, Karan Thapar, Karma Paljor, Senthil Chengalvarayan, Udayan Mukherjee and Shereen Bhan along with a panel of financial experts in Dr. Shankar Acharya the Ex Chief Economic Adviser to the Government Of India, Subhashish Gangopadhyay the former adviser to the FM, Surajit Mazumdar who has been an Economic Advisor, T.V. Mohandas Pai Director and Head, Finance, Admin & HR at Infosys and Devinder Sharma a journalist and researcher respected for his views on food and trade policy.
With a range of varied programming, CNN-IBN will bring all the developments as and when they happen throughout the budget season. The most formidable team of journalists will demystify the budget with a panel of experts on Business and Economics who will make their points first only on CNN-IBN.
CNN-IBN’s budget coverage will kick-off with pre-budget special programming bringing forward the expectations of the ‘Aam Aadmi’, the industry leaders and the youth of the country.
Pre Budget Programming
· Budget of Hope – CNN-IBN looks at the five ideas that India expects from team Manmohan and the FM. A weekly special every Saturday at 6:30pm till 20th Feb will feature a key industry expert who will discuss vital issues including:
1. Controlling Price Rise.
2. Can 9% growth be sustained?
3. Job creation
4. Living with an uncertain interest rate
5. Unfolding the new Tax Code
· Face The Budget – Special debates with Sagarika Ghose, Senthil Chengalvarayan, Udayan Mukherjee, Shereen Bhan, and a panel of experts. The show will be aired between Feb 22 – Feb 25 every night at 10 PM
· Y Not Budget Special: The show will bring views and the expectations of the youth from the budget and Manmohan’s government. The show goes on-air on Feb 19 at 8:30 PM
· Axe the Tax: The award winning show will look at identifying taxes that are a burden on the common man and must be dropped. The show will also try to identify things that the FM is expected to deliver with the help of a panel of experts at 8:30 PM on February 13
· Your Budget: A special show giving the viewer insightful information on managing your income and where to invest? The show will talk about how you can make your money do better than what it is doing for you now? The show will also feature a special segment on affordable housing at 8:30 PM on February 25 & 5:30 PM on February 26
Come Budget day, CNN-IBN will bring you a 360 degree perspective on all developments with a political and financial outlook for the economy.
Special Programming on Budget of Hope (Budget Day Special), February 26 includes:
· LIVE Coverage: Non-stop 3-4 hours of extensive coverage on Budget Day with a panel of experts on February 26
· Budget Bulletin: A special bulletin on the budget with Karma Paljor highlighting the main points of the budget at 6:30PM on February 26
· Budget & Your Money: A special with Vivek Law on how the budget would affect an individual’s personal finance at 8:30PM on February 26
· A Special Panel Discussion: Karan Thapar with a panel of politicians representing the Left, the Congress & the BJP to debate the “politics” of the Budget at 9:30PM on February 26
· Rate the Budget – A one hour special on budget day with Rajdeep Sardesai & Senthil Chengalvarayan which will give you a crisp and concise overview of what the budget can be for you. To be aired on February 26 at 10 PM.
Catch the all-inclusive coverage on the Railway budget on CNN-IBN with an extensive line-up of shows.
Mamta Express: (RAILWAY Budget Day Special) on February 24
· A non-stop 2 hour LIVE comprehensive coverage on the Railway Budget Day on February 24
· A special bulletin on the outcome of the Railway Budget at 8:30 PM on February 24
From February 15-February 26, CNN-IBN will bring innovative segment based programming like ‘If I were the FM’, and ‘Corporate Hope’ which will analyse budget expectations of everybody from the Captains of Industry to the man on the street in small capsules throughout the day.
Last year through its differentiated programming, CNN-IBN was the most watched English news channel during the FMs speech on the Budget Day and all through the Budget Week across key audience groups that include CS 4+, CS 15+, CS AB 15+, CS 25+, CS AB 25+, CS AB M 25+ (Source: TAM, 06/07/09, Channel Share (%), 1100-1300hr: All India)
Mr. Rajdeep Sardesai, Editor-in-Chief, IBN18 Network said, “CNN-IBN’s special budget programming has been designed in a way that will address all possible viewer segments from the youth, to the middle class, from the corporate world to the man on the street. The union budget is as much about politics as it is about economics; our special coverage ‘Budget of Hope’ is where politics meets economics. Our programming will try to make sense of the budget for ‘you’. Also with a panel of experts from the fields of economics & politics, our experts will simplify and decode the Union Budget’s effect and its impact for our viewers”.
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