SAB neck to neck with Imagine
SAB neck to neck with Imagine
Mumbai, 11 January 2010: SAB the family comedy entertainment channel starts the new year with a bang by achieving it’s highest with 85 GRPs. SAB is neck to neck with NDTV Imagine at 86 GRPs as per the latest TAM data for the week.
Commenting on the channel’s performance Mr. Anooj Kapoor, Business Head SAB said, “We are looking at the New Year 2010 with renewed energy, new vigor and optimism as we continue to accomplish incredible growth. We are confident that we will further consolidate our position with our successful brands like Tarak Mehta Ka Olta Chashma, Lapataganj and the recent Sajan Re Jhoot Mat Bolo. In keeping with our strategy of differentiated programming through innovation, we are ready to launch India’s first silent comedy in the coming month.”
SAB has been gradually and steadily increasing its hold in the general entertainment genre. It has successfully managed to entice the entire family to watch television together with its unique light hearted content. Indeed Asli Maaza SAB ke Saath Aath Hai.
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