TSA deals with Star Ananda
Total Sports Asia deals with Star Ananda
Total Sports Asia (TSA), the leading independent sports marketing specialist in Asia, has successfully struck a deal with Star Ananda that will see the broadcaster telecast FIFA 2010 World Cup qualifiers of Italy & Spain.
With the FIFA World Cup commencing in less than 10 months, World Cup fever is steadily catching up and Star Ananda is hoping to capitalize on this to deliver world class football programming in the football loving state of West Bengal.
Italy, one of the best teams in international football, is the current World Champion; the second most successful national team having won four World Cups. Ranking second to none in FIFA world rankings, the Spanish national football team has appeared in eight consecutive World Cup Finals since Germany 1974, Spain’s qualification record and football pedigree is undeniably impressive. Spain is also the reigning Euro 2008 Champion. Total Sports Asia is the exclusive rights holder throughout Asia for all Italy & Spain World Cup qualifiers and friendlies for the FIFA World Cup 2010.
Vishal Jaison, Associate Director – Sales & Business Development, Total Sports Asia (TSA) Indian Subcontinent said “We’re delighted to be working with Star Ananda for the LIVE broadcast of the FIFA World Cup qualifiers of Spain and Italy. With an enviable list of players like Fernado Torres, David Villa, Cesc Fabregas, Fabio Cannavaro, Gianluigi Buffon and many more, these games offer world class football to fans across the region as a prelude to the World Cup in June 2010. With an impressive football catalogue offering World Cup qualifiers and other FIFA WC 2010 magazine shows, we will be actively involved in many such region centric deals to make football viewership more accessible to the vast number of fans across different states.”
