Fever 104 FM celebrates Asha Bhosle's 76th Birthday
Fever 104 FM celebrates Asha Bhosle’s 76th Birthday!
Commemorates with week long celebrations and ‘Fever Tape Recorder’
Mumbai, September 9, 2009: Fever 104 FM has undertaken a unique initiative for celebrating Asha Bhosle’s birthday, the singing legend, and one of the most versatile and evergreen singers of our times. Fever 104 FM will be hosting a special week long celebration of Asha Bhosle’s songs with “Fever Tape Recorder”. “Fever Tape Recorder” is Fever 104 FM’s special segment featuring Asha Bhosle’s retro songs all through this week.
To add to the excitement, Asha Bhosle will also be featured on different shows on Fever 104 FM throughout the week. Taking the celebrations on-ground, Fever 104 FM will be talking to different people about their experiences and personal life story linkages with Asha Bhosle’s songs. Listeners will be invited to share their most personal memories and their feelings attached with Asha Bhosle’s songs. All through the week listeners will also get to win special Asha Bhosle CD packs. The giveaways will also include “Precious Platinum” – Asha Bhosle’s album that got inducted into the World Greatest Albums of all Time list.
Expressing her excitement Asha Bhosle said, “I am really happy about the way Fever 104 FM has taken this initiative of celebrating my 76th Birthday. I thank Fever 104 FM and it’s listeners who have made this occasion memorable for me”
Commenting on the occasion, Neeraj Chaturvedi, Station Head, Fever 104 FM Mumbai, said “Asha Bhosle has redefined bollywood music. We are very happy to host her on our station on this occasion. In her honor we are playing the very best of music for our listeners. We are also very proud that Asha Bhosle’s album “Precious Platinum” has got inducted into the World Greatest Albums of all Time list. We hope that our listeners will enjoy the on air celebrations that we have lined up for them in her honor.”
About Fever 104 FM:
FEVER 104 FM is collaboration between HT Media Ltd. and Virgin Radio. Fever 104 FM is available in Delhi (since October’ 06), Mumbai (since January ’07), Bangalore (since March ‘07) and Kolkata (January ‘08) with a vibrant, youthful, creative and interactive programming, that just lets the music play! HT Media’s association with Virgin brings global strengths and expertise in radio markets across the world including Bangkok, South Africa, Paris and Malaysia.
With the most music and the most innovative programming, Fever 104 FM is synonymous with less talk, more music.
For further information, please contact:
Jagriti (+91 9910144661)/ Kritika (+91 9891063340), LinOpinion- The Lintas PR division
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