Adlabs Films Limited to be renamed Reliance Mediaworks Limited

Adlabs Films Limited to be renamed Reliance Mediaworks Limited

Adlabs Films Limited to be renamed Reliance Mediaworks Limited

Adlabs Films Limited (Adlabs), India’s fastest growing film and media services company, and a member of the Reliance ADA Group, today announced that it proposes to change its name to Reliance MediaWorks Limited, subject to shareholders’ and other requisite approvals.

The original name, Adlabs Films, was reflective of the company’s initial business as a film processing laboratory. Pursuant to the Reliance ADA Group acquiring the controlling stake in Adlabs in the year 2005, the company has witnessed transformational growth in the canvas and scale of its operations. Reliance ADA Group’s financial strength and management expertise have acted as a catalyst in expanding the company’s leadership across various inter-related businesses of exhibition, film and media services, and television software.

The company today has a dominant presence in the film exhibition business in India and internationally; and has entered new segments of the film production value chain including inter alia:

* digital post-production
* digital cinema mastering
* studios/shooting floors
* film and TV equipment rentals
* visual effects and image enhancement
* film restoration BPO
* and other value added services

Adlabs’ television venture, BIG Synergy is among the top players in India in the television programming industry.

The company’s operations include a 100% owned facility in Los Angeles, California – Lowry Digital – which is universally regarded one of the premier digital restoration facilities in the world.

Converging media and communications, Adlabs has been a pioneer in commercially transmitting film media over optic fibre from India to US.

Commenting on the development, Anil Arjun, Chief Executive Officer said, “The name Reliance MediaWorks Limited more accurately reflects our identity as a diversified film and media services company with a global presence. We are privileged to draw upon the international recognition of the Reliance Anil Dhirubhai Ambani Group brand, to further strengthen our leadership position in the media and entertainment business.”