UTV Bindass connects target audience to promote Dadagiri

UTV Bindass connects target audience to promote Dadagiri

UTV Bindass connects target audience to promote Dadagiri

UTV Bindass has just completed a two day innovative activity in and around Mumbai in a specially designed Bindass Dadagiri jeep. This on ground activation for Bindass’s latest show Dadagiri Season 2 took place on the 25th and 26th of July, in areas often ignored by advertisers, including Dharavi.

Activities were organized at different localities to spread the real flavor and essence of Hero Honda Hunk Bindass Dadagiri and to ensure a deeper connection with our target audience in Mumbai. In Mumbai the Bindass jeep was specially selected as a medium to promote Dadagiri as areas of Dharavi and its surrounds often have narrow roads which can be difficult to manoeuvre in traditional vehicles. Furthermore the jeep is a fun and rugged vehicle which fits the personality of the Dadagiri show.

Generally the marketing activities around a program happen only at malls within cities, so we also deliberately chose Dharavi as a part of our consumer activation activity, along with our mall activation to cater to all the youth of Mumbai, as Bindass is all about entertaining out target audience and we will go where ever they are to interact with them and entertain them with our offerings” claims Heather Gupta, Channel Head.

Catch the second action-packed episode of the ‘baap’ of reality shows Hero Honda Hunk Bindass Dadagiri, this Saturday, 1st August, 7:00 p.m. only on UTV Bindass.