Over 50,000 entries received at ‘India ka Fashion Star’ by Zoom & Big Bazaar

Over 50,000 entries received at 'India ka Fashion Star' by Zoom & Big Bazaar

Over 50,000 entries received at ‘India ka Fashion Star’ by Zoom & Big Bazaar

Zoom India’s hottest destination for Bollywood glamour and style along with Big Bazaar, the largest mart chain for latest and affordable fashion have partnered for a nationwide search for ‘India ka Fashion Star’- a unique creative contest for participants to showcase their fashion sense. The contest has received an overwhelming response having registered more than 50,000 entries across India. After an eventful series of ramp walks, showcase of styles and judgment in 7 cities (Mumbai, Pune, Delhi, Bangalore, Kolkata, Ahmedabad and Hyderabad), 14 lucky finalists are all set to flaunt their personal style at the grand finale of ‘India ka Fashion Star’.

Zoom audience will get a chance to vote for their choice of the most deserving couple from 14 finalists through Online Voting system where viewers can vote for their favourite contestants by seeing their pictures on www.zoomtv.in/ikfs starting August 10th to 30th, 2009. With the finalists close to achieving their dreams in the world of glamour, Zoom will bring alive all the excitement, buzz, happenings, behind the scenes emotions of the entire contest from start to the end through an exclusive programme to be aired in a 3 part series.

Commenting on the successful responses received, MK Anand, Business Head, Zoom, said, ‘Zoom is the window to the world of glamour, fashion, Bollywood and beautiful people in the industry. Television viewers come to ZoOm to get a peek into the happenings, what the celebrities do, how they live and lots more. Through this association with Big Bazaar ‘India Ka Fashion Star’, Zoom offers an opportunity of a lifetime to deserving talents who have the panache to rub shoulders with their icons, to participate in the high life and finally achieve their dreams to become celebrities’.

Amongst an immense crowd of 50,000 entries from across India, the two Mumbai winners Vikas Varma, an aspiring actor who has passion for style along with Dimple Patel “Miss Photogenic” Pantaloons Femina Miss India 2009, succeeded in proving their sense of fashion in the regional Mumbai round that took place at Big Bazaar R-City Mall Ghatkopar. Other cities like Bangalore, Hyderabad, Pune, Ahmedabad, Delhi and Kolkata witnessed a successful turn-out at the regional rounds of ‘India ka Fashion Star’ in their respective cities with contestants flaunting their latest style trend.

At each of the regional rounds, two finalists were chosen by eminent judges to represent their city at the grand finale in Mumbai on the basis of their individual sense of style, posture, stage presence and so on. Participants were judged by popular names in the fashion and lifestyle industry which included the well known model – Sucheta Sharma, Mrs. India 2009 & Most Glamorous Woman Award Winner – Sangita Sarkar, the melodious Shibani Kashyap and the television heartthrob Ritwika Banerjee amongst others.

The lucky winners will get a chance of a lifetime to be featured with style icons Dhoni and the beautiful Asin as the New Face of Fashion for India ka Fashion Star for a whole year. And, that’s not all the lucky winners will get to shop for one year absolutely free at Fashion @Big Bazaar, the popular apparel and accessories outlet at Big Bazaar.