Reliance BIG TV announces DTH premiere of 'Khuda Kay Liye' From August 3rd
Reliance BIG TV announces DTH premiere of ‘Khuda Kay Liye’ From August 3rd
Mumbai July, 31 2009: Reliance BIG TV, India’s fastest growing fully digital DTH service announces the DTH screening of the highly acclaimed and the first Pakistani movie that was released in Indian theatres “Khuda Kay Liye” on its Pay Per View (PPV) Channels.
The story is interesting as it handles two major issues – religious extremism and racial profiling – and twines them well. Director Shoaib Mansoor has done a great job and treated the subject in a very sensitive way.
Veteran actor Naseeruddin Shah does a short but impactful role. The story line, screenplay and direction definitely make this movie a visual treat.
Reliance BIG TV has bought the DTH rights for the film from Percept Pictures Limited.
“The DTH sector and film producers are upbeat about Pay-Per-View emerging as a significant contributor to revenues, with an expanding subscriber base and growing popularity of PPV movies.
Going forward, the pay-per-view platform will be a key stream for film makers to generate revenues apart from releases in theatres. Film makers have already started cashing on the PPV platform to air movies immediately within weeks after theatrical release.” said Mr. Mahesh Prasad, President, Reliance Communications Limited.
Reliance BIG TV has priced the film at Rs 25 only. The film will be available for viewing to its subscribers from August 3rd onwards.
Reliance BIG TV DTH:
A wholly owned subsidiary of Reliance Communications, India’s largest integrated telecom service provider, offers India’s first fully Digital Home Entertainment Service using MPEG-4 platform, under BIG TV DTH brand. The world’s most advanced MPEG4 DTH technology platform enables BIG TV DTH to offer over 200 TV, Cinema and Audio channels, the highest by any other DTH operator in the country. With 32 exclusive movie channels in English, Hindi and
Regional languages, BIG TV DTH offers a choice of 600 new movies every year, unmatched by any DTH or cable operator in the country.
The country’s largest on-ground infrastructure for a Home Entertainment created by TV DTH would enable the company to serve over 5 million new customers every year and will offer multiple price points and packaging BIG offers to suit needs of all customer segments. The state-of-the-art Customer Service mechanism is fully functional and ready to serve a minimum of 50,000 customers every day in 11 Indian languages. Available at launch at 1 lakh retail outlets across 6500 towns, over 2000 exclusive Reliance branded stores, BIG TV DTH is the largest retail rollout of a Home Entertainment Service in India. BIG TV DTH Toll Free Number: 1-800-200-9001; Website: www.BIGTV.co.in SMS BIGTV to 55454.
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