Fever 104 FM surges ahead of Mirchi

Fever 104 FM surges ahead of Mirchi

Fever 104 FM surges ahead of Mirchi

Fever 104 FM has yet again proved its influence on the FM listeners in Delhi by achieving No.1 status for two shows – Morning Drive and Evening Drive.

The morning show Balle Balle Dilli hosted by DJ Lokesh has been ruling the hearts of audiences for some time now, and in week 28 of RAM, the show has achieved No.1 status with a share of 24.6 %, leaving behind Radio Mirchi and others, amongst the prime advertising audience of 18 to 34 years, SEC A & B. Further escalating the leadership position of Fever 104 FM is the evening drive show hosted by DJ Tuhin which is ahead of all other stations by leaps and bounds at a share % of 22%. Fever 104 FM has once again proved to be the most innovative stations which has a true understanding of the listener’s pulse, thus offering the most lucrative listener segment for advertisers.

Elated with this success, Mr. Neeraj Chaturvedi, National Marketing & Promotions Head says, “We are delighted with this ranking and this recognition gives a further boost to our commitment of listening to our listeners and giving them the best on-air product. Being one of the youngest radio stations in the country and conquering the No. 1 mark in the prime advertising audience that matters encourages us to set new milestones and further evolve with our innovative and path breaking programming. We are also happy for our partners who have made the right choice by advertising on Fever. Fever 104 FM is today the definitive choice across the target audiences & our promise of offering the best music and engaging content shall lead us to many more such milestones.”

Within the breakfast show, we launched an innovation in the form of the Fever No. 1 Show in the month of June, 09 & within such a short time span the show is already topping the show charts! The Fever No.1 Show hosted by DJ Lokesh offers a completely different and unique style of presentation and packaging that has been unheard of in radio up till now.

Similarly, we have launched many innovative programming initiatives like the Fever Music Mahotsav which is the biggest music promotion of all time featuring the likes of Asha Bhosle, Bappi Lahiri, Vishal Dadlani, Shaan, Kunal Ganjawala, Jagit Singh and many, many more stars, which has also gone a long way in delivering these results for us.

Owing to its innovative programming and clutter breaking marketing initiatives, Fever 104 FM is today the undoubted trendsetter in the FM industry. Established in the year 2007, Fever 104 FM has grown from strength to strength with a sturdy positioning based on strong consumer insight and is today poised to become the No.1 FM brand across metros.