SAB grows 17% during IPL Season II
SAB grows 17% during IPL Season II
SAB, the family comedy entertainment channel has achieved an astounding 54 GRPs as per the latest TAM data for week 19th 2009.
This exceptional growth is ascribed to its unique and creative programming strategy. In cluttered GEC space SAB has grown almost 17% during IPL Season II. SAB has achieved a tremendous 8 GRP leap in comparison to its last week ratings, which is clear indication of its growing popularity in the general entertainment genre.
Commenting on this significant achievement, Anooj Kapoor, Business Head, SAB TV stated – “SAB’s aim is to ensure ‘experiential’, refreshing, light-hearted family based comedy entertainment. Despite successful second innings of IPL achieving 54 GRPs is truly a remarkable feat. We are further confident of strengthening our position in the GEC segment.”
He further commented that “All our programming GRPs have increased along with Film GRPs, SAB has taken a whopping lead of 9 GRPs from Sahara One and is just 2 GRP away from Star One. Our persistent growth is attributed to the response generated for all our current shows apart from the dynamic programming strategy.”
SAB TV’s Brand Campaign ‘Asli Mazaa SAB ke Saath Aata Hai’ has received an overwhelming response from the audience and has contributed to the popularity of the channel. Recently the campaign bagged two gold awards at the Mirchi Kaan Awards.
