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MiD DAY CORPORATE CRICKET LEAGUE GRAND FINALS

Posted by Indian Television on Apr 6th, 2009 // No Comment

MiD DAY CORPORATE CRICKET LEAGUE GRAND FINALS

April 7,2009: MiD DAY, India’s No. 1 afternooner today concluded a month long activity that ensured some fun on the field for its YUMPI readers with its Corporate Cricket Tournament. The brand property is titled Kotak Mahindra Bank Salary 2 Wealth Presents MiD DAY Corporate Cricket League and has been created with the specific intention of amplifying MiD DAY’s mission of ‘Making Work Fun!’ for its YUMPI readers. Rocking the event finale was Bollywood star Arbaaz Khan, who mingled easily with the corporate crowd, and tried his hand on the pitch as well before giving away the trophies.

32 teams including Deloitte Touche Tohmatsu, HP, JP Morgan Chase, Essar Group, Piramal Group, Pantaloon Retail, HCC, Edelwiess L’Oreal were selected to try their hand at the competitive sport. Registration fees were set at Rs. 10,000 per team. Matches were held every weekend for a whole month at the Central Railway Grounds in Parel. The teams had to register on www.mid-day.com. The winning team stands to win Rs. 1 lakh in cash, while the runners up team would walk away with Rs. 50,000 in cash. Trophies, recognition via editorial coverage in MiD DAY and other prizes added to the incentives on offer for participating teams.

Pantaloons Retail & TCS have made the cut to the finals and will battle it out today to determine who will walk away with the prestigious trophy & the cash prize.

Says Manajit Ghoshal, CEO MiD DAY Infomedia Limited “YUMPI audiences today are under a lot of pressure. Events such as these create memorable experiences that establish the brand’s mission of “Taking a MiD DAY Break. Make Work Fun!” in the minds of our target audience in an unforgettable way.”

Adds Neville Bastawalla, Head Marketing, MiD DAY Infomedia Limited “MiD DAY over that last year, has introduced several very successful, award winning properties that have not only garnered international recognition but also created lucrative revenue opportunities for the organisation making it a doubly winning combination, that not only builds brand recall but also is a profit centre.”

ABOUT MiD DAY:

MiD DAY is the flagship brand of MiD DAY Multimedia Ltd., a company listed on the stock exchange. India’s No.1 afternooner, MiD DAY has been the quintessential mid-work break the YUMPI* takes in the middle of the day.

Whether it is local news, career guidance, dream homes, a look at what’s on in the city or tips on style at work, MiD DAY’s sections have it all, alongside staple news and amusers like comics and crosswords, all presented in a YUMPI friendly way to include a colour coded navigation system, lots of visuals, and an entertaining tone in reporting.

To add to the dynamic product delivery through content, MiD DAY has also been creating a unique experience for its readers and clients through globally awarded marketing initiatives such as Impact Covers and promotional activities like Media Nights. Its other unique in-office engagement programs have been successfully communicating the brand philosophy while upping its readers’ engagement with MiD DAY and unique platforms of delivery for its clients.

The company also has an established presence in the multimedia space, with its web version, www.mid-day.com that ensures the YUMPI has access to the MiD DAY experience at anytime during the day and at anyplace as well.

MiD DAY is available in Mumbai, Delhi, Bangalore and Pune.