CNBC AWAAZ presents an election special - Badlega India
The general elections in India are round the corner, and the nation’s already feeling the heat. With over a billion people going to vote for their favourite political leader considering our country’s ethnic, regional differences, and not to forget the caste factor; the elections may not project a clear winner. With such a scenario, it would even take months altogether for the country to stabilise as various political parties negotiate for power.
So, who will the people choose to take over the reigns? What are the changes desired by India? From Villages to Towns to Metros, what is it that the common man wants? In the wake of the current global scenario what will the new Government bring to the table, and will it be able to fulfil its promises? Quite perplexing; but in all this drama does anybody care for the common man?
In a recent survey conducted to check the viability of the elections; it was found that the budget for the 2009 general elections might exceed billions – and with the current economic downturn; instead of freebies, the electorate might be burdened with additional taxes. The electorate has the right to know where the money is being spent, and how the tax paying scenario would be after the elections.
CNBC AWAAZ, India’s No. 1 Business Channel has taken the initiative to highlight the problems of the common man and is bringing the action ‘LIVE’ to its viewers. The CNBC AWAAZ programming under the umbrella “Badlega India” will cover the elections by giving them a platform to voice the ‘CHANGES’ that they expect the new Government to bring. In this pandemonium of promises, manifestos and agendas, CNBC AWAAZ will simplify the issues at stake for the consumers, the tax payers- THE VOTERS. CNBC AWAAZ has put together an All Star team comprising of Rahul Bajaj, TCA Srinivasa Raghvan, Suhel Seth, Sanjay Pugalia, Ajay Shah, Ila Patnaik, Gul Teckchandani, Arun Nehru and SP Tulsian. These prominent personalities will travel to various metros and villages, interact with people from all walks of life, and try to demystify the election process.
Almost every aspect concerning the Indian Diaspora has been taken into consideration. And going with the sentiments, some of the shows which would be on air, soon, are:
* METROS – ‘We want Change’ – CNBC AWAAZ interacts with people from the major metros asking them about the changes that they expect from the next Government.
* MALL TOWNS – ‘Badlav Ka Karvan’ – CNBC AWAAZ goes to places such as Agra, Jaipur, Lucknow, Pune etc. enquiring about their aims and aspirations and how a new regime would affect their daily lives.
* SME & TRADERS – ‘Badlav Ki Zaroorat’ – CNBC AWAAZ will highlight the needs of the SMEs / traders community enquiring about what kind of support they seek from the Government.
* FARMERS – ‘Kya Chahta Hai Kisan’ – CNBC AWAAZ will showcase one of the most neglected communities in our agrarian economy.
* YOUNG INDIA – ‘Ideas for Change’ – CNBC AWAAZ interacts with the future of our country by visiting prominent educational institutions and asking them what kind of change they would expect.
* KAHIYE MANTRI JI – is a half hour show where young ministers contesting the elections from different parties are taken to task.
* EK IDEA JO BADALDE AAPKI DUNIYA – a survey across India asking the people what they feel are the various issues facing the country.
Speaking on the special programming, Mr. Sanjay Pugalia, Editor-in-chief, CNBC AWAAZ, said, “We at CNBC AWAAZ know how Indian sentiments are associated with people and personalities; the general tendency being to vote for someone similar to one’s regional and ethnic identity; we want the people of our country to think about the likely repercussions their valuable vote would have, and therefore, we have come up with these election specials.”
Commenting on this development, Mr. Neel Chowdhury, Vice President, Marketing, CNBC-TV 18 and CNBC AWAAZ said, “In the present context, in the times that we are currently in, today, we have people who take elections very seriously – right from the student community to the corporate leaders, and not to underestimate the ‘aam janta’ or the common man as he is referred to. Everyone out here is conscious of their rights and wants to be a part of these turbulent yet exiting times. As one of the guiding forces in media, we feel it is our duty to guide the electorate, and hence we have devised this extensive and comprehensive line-up.”
