Home » News » RADIO MISTY SIKKIM EMPOWERS LISTERNERS TO MAKE THEIR STATION

RADIO MISTY SIKKIM EMPOWERS LISTERNERS TO MAKE THEIR STATION

Posted by Indian Television on Jan 12th, 2009 // No Comment

Radio Misty Sikkim 95 fm have started a innovative and interesting attempt to understand the audience’s expectations & meet them. Radio Misty is providing a great opportunity for the people to create their own radio station at Sikkim.

Listener can simply call, sms, mail or write letters or visit studio at chingapa house in development area of Gangtok and tell their preferences for what they want to listen on air. The motive of the survey is to gauge the music preference of the people as well as their choice of other content .This research will throw up interesting results on listener preferences and choices about radio, a medium that belongs to the masses.

Radio Misty Sikkim 95 fm Chief executive officer Nishant Mittal says we are positioning our station for local people, local voice, local station and local choice. Its station for people, so listeners’ will decide the show and music we will play. This is a unique and innovative move to connect with local listeners.
This will empower people by taking into account their choices & preferences on music & content of their own Radio Station .listeners who participate in this survey will get exciting prizes also.

Radio misty has always been a listener medium and through this method will strengthen the listeners’ bond by integrating their preferences and choices into Radio misty Sikkim fm, a radio station they can truly call their own.

Radio Misty, which is aired in the 94.3 MHz in Siliguri, has been allotted change in frequency in Sikkim. Radio Misty, due to its location, can be very well heard in Sikkim from Siliguri. With the same frequency in both cities, airwaves from both stations will be overlapping, making it difficult to catch the frequency of the station in Gangtok.SoMisty applied for change in frequency and it is granted. Sikkim listeners will be in a unique position – they will be able to tune in to two different Misty channels, one aired from Siliguri and the other from Gangtok.

With BBC and Radio Netherlands Worldwide as partners to Radio Misty listeners’ will be able to hear more international numbers and other international shows. Radio Misty has big marketing plans in Sikkim titled Green and Clean Sikkim. The total theme of the campaign will be eco friendly. Beside this Top Celebrities from Bollywood and Hollywood will come to perform live at Sikkim.